Davao Farmers Urged To Promote Products Through ALMACEN

Davao City farmers especially those from the third district should take advantage of the facilities available at the Alternative Marketing Center or ALMACEN located in Catalunan Pequeño this city.

The Josefa Segovia Foundation, Inc. has spent P15 million for ALMACEN, which is an alternative marketplace and marketing center for farmers, cooperatives, local government units and people’s organizations in the city

“Farmers can coordinate with ALMACEN or with their cooperatives so they can market their products using ALMACEN’s facilities,” councilor Rachel Zozobrado said. The JSF has been working with the upland farmers for the last 16 years and they know the needs of the farmers well so they can assist them in marketing their products, she added.

Zozobrado said among the problems being faced by farmers from the third district today is transportation and marketing of their produce. If they can take advantage of the assistance being offered by the Foundation in terms of providing transportation and marketing for their products then they would be better off, she added.

ALMACEN opened its doors to the public November last year and JSF is inviting farmers to coordinate with the Foundation and find the best way for them to market their products for free through the center. They have allotted ten market stalls for farmers cooperative and associations as well as people’s organizations. As of now, only one of the stall is being occupied.

Planning is underway to maximize the exposure for farmers’ products that will be displayed in the center. The center is also being eyed as the venue of night markets for selling fresh fruits, livestock, fish, seedlings and even flowers.